Chad Clark's Open Journal : 2008-01-10
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January 10, 2008 :
1) Cookie scent prompts purchasing more.
The CBC story reads:
67 per cent of women assigned to a room with a hidden cookie-scented
candle were more likely to make an impulse sweater purchase, even when
told they were on a strict budget. By comparison, only 17 per cent of
women in a room without the scented candle decided to make the impulse
buy.
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