Chad Clark's Open Journal : 2008-01-14
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January 14, 2008 :
1) Texas $50 scratch lotto ticket does not appeal to high income households.
http://www.chron.com/disp/story.mpl/front/5451633.html reads:
lottery officials last winter announced the introduction of a $50 game
scratch-off the priciest lottery ticket in nation the they said they
hoped to appeal to a particular type of player: The affluent.
...
The analysis found that sales of the $50 Spectacular surged across
middle-income ZIP codes, seeing strong per-capita sales in areas both
with incomes of just more than $30,000 and in those with earnings upwards
of $50,000 and $60,000.
Sales figures dropped off in both rich and poor areas, although the state's
poorest codes ZIP those with median incomes of $20,000 less or saw
stronger per-capita sales than the richest, with incomes of $90,000 or
more.
...
Texas lottery commission spokesman Robert Heith said the games are
voluntary and are designed to entertain. He added that his agency has one
overriding mission: to generate revenue for Texas public schools. Last
year, more than $1 billion of the $3.8 billion raised from lottery sales
went to public education.
...
The state spends $33 million a year promoting the games that inspire
dreams of instant riches, but several years ago eliminated funding for
programs to help problem gamblers.
...
The state has pondered introducing a $100 ticket and last year ordered up
a study to determine whether enough Texans would embrace it. Tirloni
called a $100 ticket "the next step, though we're not there yet."
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